You know you should be Live Streaming, right?
Because if no one can come to you it's time to go to
them! It doesn’t matter what kind of business, there
is a way to reach and engage with your clients even
when they're in isolation - and even better, you can
still get income for your business!
Streams can either be free, or they can be “pay per view” - we have an eCommerce system that takes payment from your viewers and then provides seamless funds transfer.
Streaming is ideal in current conditions in that it allows for events and presentations to reach lots of viewers around the world quickly, easily, and for comparatively little cost. It also allows events and shows that might otherwise be cancelled to continue.
To keep it simple, streaming is basically like watching TV but delivered over the internet rather than via TV channels. Viewers have become a lot more understanding of streaming over the past couple of years thanks to platforms like Netflix and Stan (which are known as SVOD - or Streaming Video On Demand - platforms).
For our purposes, programs are usually streamed live, but sessions are recorded and can be viewed later (called “on-demand”) when it suits the viewer. The process is called “streaming” as the data "streams" to your device as you watch, rather than waiting for the file to download before you can watch it.
The terms “webinar”, “webcast”, and “live stream” pretty much mean the same thing - one video being watched by a lot of people. A ’video conference’ is different - this is when two or more points are linked together to talk to each other - think Skype or Facetime.
Yes, you can do a stream yourself using your mobile device or laptop - but just because you can doesn't mean you should! Lighting and sound quality are usually pretty low, and the stream can be "choppy" due to bandwidth issues.
The next step up is to use a professional camera and sound equipment. We plug our broadcast equipment into an “encoder”, and this then links to the streaming server, and onto your viewers. We can offer live chat and Q&A, as well as other options such as polling (asking audience questions and having them vote). For business, we can also do presentations with PowerPoint slide sharing options.
We can come to you, or, more conveniently, we have green screen studios in Sydney, Melbourne, Brisbane, Perth, London, New York, and Toronto. We use “virtual sets”, which are 3D sets and multiple camera angles. Hosts can be in our set, and we can link in with other guests via Skype (which is perfect for overcoming travel bans). We can have 2 Skype links running simultaneously.
We have teams ready to go now, so give us a call to discuss how streaming can help you in these uncertain times.
Case Study - The Loft Pilates and Barre
When Coronavirus hit, gyms and fitness businesses around the world had to close. Their only hope?
Getting online, and quick. We helped The Loft, a successful pilates and barre studio, get online classes up and running in a blink of an eye. We setup an online platform for them that allowed them to deliver both live and on-demand classes, as well as a library of classes to be built.
Case Study - Ensemble Theatre
Theatres everywhere were heavily impacted by Coronavirus, having to close their doors with little notice.
Damn Good worked with Ensemble to bring their plays to the audience at home. We also created an on-line series that allowed them to remain in contact with their audience throughout lockdown - take a look here.