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Rheem's Aussie Plumbers'
Hidden Talents
BRIEF:
Rheem is one of the world's oldest and most trusted manufacturer of hot water systems - unfortunately their social media was stuck in the past too. Damn Good were approached by Rheem's long-time agency Matterhorn to assist in executing a campaign to drive traffic to the brand's newly created Facebook page. The client wanted to find a way to reach their primary market - plumbers - in a fun and engaging way. Rheem's Aussie Plumbers' Hidden Talents was born.
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SOLUTION:
Rheem's Aussie Plumbers' Hidden Talents is an on-line talent search targeting Australia's plumbers. Damn Good used it's contacts to secure the services of Australian A-lister Shane Jacobson as host, and a launch video was created, which garnered over 20 000 views for Rheem's brand new Facebook page. Plumbers submitted their entries via a website created by Damn Good, and every 2 weeks a "highlights" show was produced.
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The Finalé was an extravaganza - Damn Good produced a 1 hour program broadcast via Facebook Live (watched by over 30 000 people); a 4 camera outside broadcast with live studio audience saw the talent flown in from all over Australia. Damn Good also provided studio space, lighting, audio, staging, talent management - even a giant cheque!
The program was so successful, it is still running 4 years later, with no end in sight!
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DAMN GOOD SERVICES:
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Talent sourcing and management
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website design
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Video production
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Live webcast
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Studio space
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Audio visual production including lighting, sound, staging and video projection
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Set construction
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FEEDBACK:
"I just wanted to say how delighted we are with the show & the high quality production & expertise you and your team brought to it in bringing the Aussie Plumbers Hidden Talents to life. Shane of course was his wonderful self & it couldn’t have happened without him …. But we wouldn’t have the wonderful Shane without you. So thanks to the power of 2! It was damn good, may I say?" Director, Marketing at Rheem
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