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Mclaren GT Launch
BRIEF:

British supercar manufacturer McLaren was bringing their brand new Grand Tourer to Australia, and wanted to produce a high-end launch that reflected prestigious nature of the vehicle, with prices starting circa $400 000.  

SOLUTION:

The brand new GT was unveiled at the contemporary and impressive Bar M in Rushcutters Bay, Sydney. Guests were left in suspense as a silk cover was slowly pulled away to reveal the sophisticated styling of McLaren’s unique interpretation of a modern Grand Tourer.

Managing Director of Asia Pacific and China for McLaren Automotive, George Biggs, greeted guests and McLaren Global Marketing Director, Jamie Corstorphine, also attended the event, flying in from the UK to personally take Australian customers through the design journey of the new GT.

McLaren partnered with Samsung, who provided their new 8K QLED monitors as well as a nine panel video wall.  Damn Good worked with Samsung engineers to ensure quality video signals made their monitors look their very best.   Damn Good also provided all staging, audio, lighting and video solutions for the event,

DAMN GOOD SERVICES:

  • Video pre-production of content

  • Provision of lighting, 

  • Venue selection and liaison

  • Talent contracting and management

  • Audio visual production including sound, lighting, staging , rigging and LED screen

  • Video content pre-production

  • Decor including custom-branded accessories 

  • Event live stream

  • Video production (including aerial footage with special clearances due to location near airport)

  • Post-event electronic press kits

  • Catering management including menu curation

  • Signage and print management

  • Security

  • Provision and briefing of Brand Ambassadors

FEEDBACK:
"It was a wonderful evening enjoyed by allThe Luxury Network
 

"A chic sheet covering the GT kept friends of McLaren in suspense until it was dramatically removed to reveal the supercar – a sleek two-seater. Above the newest vehicle was a collection of heritage photographs being projected onto the walls of the venue, nodding to the Grand Touring’s roots." CEO Magazine