You know you should be Live Steaming right?
Because if no one can come to you it's time to go to them! Doesn’t matter what kind of business, there is a way to reach and engage with your clients even when they're in isolation! And even better, you can still get income for your business.
Streams can either be free, or they can be “pay per view” - we have an eCommerce system that takes payment from your viewers and then provides seamless funds transfer.
Streaming is ideal in current conditions in that it allows for events and presentations to reach lots of viewers around the world quickly, easily, and comparatively little cost. It also allows events and shows that might otherwise be cancelled to continue.
In summary, streaming is basically like watching TV but delivered over the internet rather than via TV channels. Viewers have become a lot more understanding of streaming over the past couple of years thanks to platforms like Netflix and Stan (which are streaming platforms).
For our purposes, it’s usually streamed live, but sessions are recorded and can be viewed later (called “on-demand”) when suits the viewer. It’s called “streaming” as the data streams to your device as you watch, rather than waiting for the file to download.
The terms “webinar”, “webcast”, and “live stream” pretty much mean the same thing - one video being watched by a lot of people. A ’video conference’ is different - this is when two or more points are linked together to talk to each other - think Skype or Facetime.
A lot of people are already doing basic live streams themselves, but the quality and production values are limited to their home devices. The basic live stream can be as simple as a phone or laptop connected to a streaming server (we have a full system ready to go), and then guests can log in to view. You can also stream live via Facebook, YouTube, Instagram, and other platforms. The issue with phones and laptops is that the sound is usually pretty poor and lighting bad.
The next step up is to use professional camera and sound equipment. We plug our broadcast equipment into an “encoder”, and this then links to the streaming server, and onto your viewers.
We can offer live chat and Q&A, as well as other options such as polling (asking audience questions and having them vote).
For business, we can also do presentations with PowerPoint slide sharing options.
We can come to you, or, more conveniently, we have green screen studios in Sydney, London, New York, and Toronto. We use “virtual sets”, which are 3D sets and multiple camera angles. Hosts can be in our set, and we can link in other guests via Skype (which is perfect for overcoming travel bans). We can have 2 Skype links running simultaneously.
We have teams ready to go now, so give us a call to discuss how streaming can help you in these uncertain times.If we are going to include guests in your webcast, here’s a checklist for them to ensure the best quality:
We need a contact phone number and email address so we can ring them in advance to arrange a test.
Guests should be located somewhere quiet with minimal background noise
Guests should make sure there is good lighting on their faces (not overhead or backlights)
Use a laptop rather than a phone if possible as the